MW2 Helps PartyLite Re-Lite Direct Selling Online

In 1973, a "new" concept and a new brand called PartyLite was introduced. Based in Norwell, MA, today PartyLite is the world's #1 direct selling, party plan company selling candles, candleholders, flameless fragrance, and wax warmers, as well as holiday and home decor in 19 different countries.

What they needed

One Digital Platform to Increase Revenue while combining their B2C & Part Models

They needed a partner that understood the unique needs of their direct sales of home-based enterpreneurs.

  • Increase in Online Revenue
  • Easier Recruitment for New Sales Consultants & Hosts
  • Ability to be agile to changing market conditions
  • Launch quickly through in their 19 countries

What MW2 delivered

We Worked Together to Integrate their Party Business Model.

MW2 started with PartyLite's existing Magento Commerce 2.1x platform and upgraded to 2.2.3. We worked together with PartyLite to integrate their party business model, and new affiliate models into the Adobe Magento Commerce platform leveraging our MW2 Direct Module. This included the development of the new features designed to make it easy for sales consultants to schedule parties, let their audience RSVP, and robust reward and promotion programs.

Successfull Launch in 3 of 19 markets, remaining planned over 2020


Party conversion uplift


Revenue increase from parties


Total online revenue growth


Increase in mobile conversions


Increase in new recruits


Created to better support international engagement, even from markets where wifi is not widely available to all users.


A solution which can be implemented in different languages, currencies, and markets with our scalable framework.


Ability to implement custom requirements per market, and launch regular, stable, releases.

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