In 1973, a "new" concept and a new brand called PartyLite was introduced. Based in Norwell, MA, today PartyLite is the world's #1 direct selling, party plan company selling candles, candleholders, flameless fragrance, and wax warmers, as well as holiday and home decor in 19 different countries.
What they needed
One Digital Platform to Increase Revenue while combining their B2C & Part Models
They needed a partner that understood the unique needs of their direct sales of home-based enterpreneurs.
Increase in Online Revenue
Easier Recruitment for New Sales Consultants & Hosts
Ability to be agile to changing market conditions
Launch quickly through in their 19 countries
What MW2 delivered
We Worked Together to Integrate their Party Business Model.
MW2 started with PartyLite's existing Magento Commerce 2.1x platform and upgraded to 2.2.3. We worked together with PartyLite to integrate their party business model into the Magento Commerce platform leveraging our MW2 Direct Module. This included the development of the new features designed to make it easy for sales consultants to schedule parties, let their audience RSVP, and robust reward and promotion programs.
Successfully Launch in 3 of 19 markets, remaining planned over 2020
Party conversion uplift
Revenue increase from parties
Total online revenue growth
Increase in mobile conversions
Increase in new recruits
Created to better support international engagement, even from markets where wifi is not widely available to all users.
A solution which can be implemented in different languages, currencies, and markets with our scalable framework.
Ability to implement custom requirements per market, and launch regular, stable, releases.