In 1973, a "new" concept and a new brand called PartyLite was introduced. Based in Norwell, MA, today PartyLite is the world's #1 direct selling, party plan company selling candles, candleholders, flameless fragrance, and wax warmers, as well as holiday and home decor in 19 different countries. What they needed They needed a partner that understood the unique needs of their direct sales of home-based enterpreneurs. What MW2 delivered MW2 started with PartyLite's existing Magento Commerce 2.1x platform and upgraded to 2.2.3. We worked together with PartyLite to integrate their party business model into the Magento Commerce platform leveraging our MW2 Direct Module. This included the development of the new features designed to make it easy for sales consultants to schedule parties, let their audience RSVP, and robust reward and promotion programs. Party conversion uplift Revenue increase from parties Total online revenue growth Increase in mobile conversions Increase in new recruits Created to better support international engagement, even from markets where wifi is not widely available to all users. A solution which can be implemented in different languages, currencies, and markets with our scalable framework. Ability to implement custom requirements per market, and launch regular, stable, releases.
MW2 Helps PartyLite Re-Lite Direct Selling Online
One Digital Platform to Increase Revenue while combining their B2C & Part Models
We Worked Together to Integrate their Party Business Model.
Successfully Launch in 3 of 19 markets, remaining planned over 2020
10%
8%
5%
25%
5%
Global
Scalable
Extensible
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